Lèche-vitrine: a New Pop-Up Initiative in Montreal

27 Oct 2020

“Like all performing artists, Gen Morin and Antoine Carabinier Lépine have been unable to practice their profession ‘in person’ since the beginning of the pandemic.”

The two members of Cirque Alfonse therefore decided to launch Lèche-Vitrine. A charming and spontaneous artistic project that involves transforming the storefront of an Ontario Street creamery, closed during autumn and winter, into a tiny stage where artists can perform. This allows them to continue to exist in the public eye. (…)

After Bonheur mobile and its parades in the neighborhood’s alleys last summer, Lèche-Vitrine is the second project of La Compagnie des autres, founded in 2020 by Carabinier Lépine, Alice Kop, and Nicolas Fortin. Its mission is to support circus creation and encourage the diversity of local initiatives. (…)

Until November 6, Lèche-Vitrine will feature a different artist at dusk each day. And not only circus. There will also be dancers, painters, and stage performers who will perform in this confined space.”

Until November 6, in front of 3225B, Ontario Street East, Montreal, adjacent to the neighboring bakery, Les 3 Patapoufs. For Halloween, on Saturday, October 31, there will be entertainment in 5 storefronts, starting at 4 PM.

Read the article published in La Presse to learn all about their pop-up initiative.

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