Giving Tuesday: the keys to a successful campaign
"Every year, Giving Tuesday is an opportunity to bring your community together around your mission and solicit its support.
This is an opportunity for the cultural community to explore, in this time of pandemic, a new approach: local philanthropy.
On the occasion of this activity, Wendy Reid, professor of management at HEC Montréal, and Charles Cupif, coordinator of philanthropic development at the Fondation du Musée des beaux-arts de Montréal, will present the success factors of a campaign on Giving Tuesday.
Caroline Orht , co-artistic director and director of development at Danse Danse, and Amélie Aumont (on maternity leave), director of communications and private finance at LA SERRE - arts vivants, will share examples of successful campaigns."