Study on non-audiences in culture
Why do people choose not to go to certain cultural places? This is the question that Culture Mauricie and researchers from the Université du Québec à Trois-Rivières (UQTR) began to ask themselves in 2012. For cultural organizations, getting to know their non-audiences - that is, the people who do not attend them - can be useful to foster their strategic development.
To learn more about this study, read the article in L'Hebdo Journal (in French).
The book Non-publics de la culture - Six institutions culturelles de la Mauricie à l'étude is on sale at l'Exèdre bookstore, Poirier bookstore and COOP UQTR, but also in paper and digital versions via the UQTR's reference site on non-publics (information in French only).