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The future of promoters and venues in Quebec and beyond 

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The future of promoters and venues in Quebec and beyond
May 4, 2020

"But will there be live shows in Montreal in September and October? It’s far from clear at this point."

“In terms of theatre, we’ll be fine,” said Rubin. “Live entertainment has been needed for 4,000 years, and we’re going to keep going. The question is when. Is it going to be two years, or is it going to be in six months?”

Read Montreal Gazette's full article

"According to a March study that surveyed 1,000 U.S. consumers, 44% said they will attend fewer public events even after public health officials deemed them safe, and 47% said the notion of going to a major public event “will scare me for a long time.” "

Read this Variety article about the situation in the USA


In the same vein, a Léger 360 survey done at the end of April shows that Quebecers are reluctant to go back to the theatre. 

Here are some of the results:

• When the ban on shows is lifted by the Quebec government, only 8% plan to return immediately, 22% will do so after a few weeks, 29% after a few months, and 40% after several months. Only 1% never intends to return. 22% would feel confident in a 1000-seat theatre while 38% would prefer a venue with less than 250 seats.

• Of those who have purchased more than three tickets in the past year, 41% would be willing to buy a ticket for a performance in the first few weeks after it reopens. 28% would feel confident in a 1000-seat theatre whereas 47% would prefer a 250-seat venue with less than 250 seats.

• The trend is slower in Montreal, with only 6% of respondents returning to the theatre immediately and 42% returning after several months.

• The 55 years and older age group shows the most reticence, with 5% returning immediately, compared to 47% who would return after several months.

Read this article to find out more

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