“For what reasons do people choose not to frequent certain cultural venues? This is the question that Culture Mauricie and researchers from the Université du Québec à Trois-Rivières (UQTR) began asking themselves in 2012. For cultural organizations, learning about their non-publics – that is, people who do not frequent them – can prove useful for fostering their strategic development.”
To learn more about this study, read the article from L’Hebdo Journal.
The book Non-Publics in Culture – Six Cultural Institutions in Mauricie Under Study is available at Exèdre bookstore, Poirier bookstore, and COOP UQTR, but also in print and digital versions via the UQTR non-publics reference website.